The Basic Attention Token (BAT) is an Ethereum-based digital advertising token.
The mission of the BAT team is to fix the broken state of the current digital advertising space in which users are unknowingly tracked, publishers are having trouble monetizing content, and advertisers are constant victims to fraud.
Digital advertising revenue has quickly become monopolized by the two big kids on the block: Facebook and Google. These two companies alone receive 73% of all online ad dollars. The team behind the Basic Attention Token wants to change that.
BAT cuts out the middlemen from the advertising process. Users are paid for their attention watching ads, and publishers receive the majority of the ad revenue directly. Additionally, advertisers gain a better ROI and more accurate data to analyze using BAT.
Brave is a free and open-source web browser developed by Brave Software Inc. based on the Chromium web browser. The browser blocks ads and website trackers.